SEAT Ireland is a subsidiary of SEAT SA with responsibility for a 23-strong dealer network in Ireland. The brand recorded a record-breaking sales performance in 2019 with an 11.5% increase in registrations and the brand is enjoying a record 3.5% market share. Fuelling SEAT’s success in the Irish market is its outstanding SUV range which continues to resonate with Irish motorists. The SEAT Arona Crossover, winner of the best Irish Small Crossover of the year 2019 at the prestigious Irish Car of the Year Awards 2018, accounted for 27.5% of sales in 2019. The SEAT Tarraco has been awarded Large SUV of the Year 2020 at the recent Irish Car of the Year awards. Furthermore, SEAT’s commitment to offering motorists attractive finance offers has led to a surge in the number of customers financing their purchase, with 45.4% of SEAT new car sales financed via Volkswagen Financial Services.