DCC Pin - Promotional DCC launch advertising

A very rare opportunity to own a genuine DCC Pin promoting the launch of DCC - Digital Compact Cassettes from the 1990's. The Pin is in near mint condition and supplied on a card. Philips were looking at a way of improving the audio quality of the original highly successful Compact Cassette and after spending millions on research launched the DCC - Digital Compact Cassette which offered digital audio of near Compact Disc quality.