We store over 100 new cars in our basement and if we haven?t got the car for you in stock we?ll get it for you quicker than any other dealer in the country. We are Ireland?s largest Ford Dealer but we believe we are also the best. Our focus is on customer care and so we have invested in both our Sales and After Sales facilities to make sure when you buy it is with the comfort of knowing that we are here to service and look after your vehicle until it?s time to buy again.As well as stocking the full range of Ford Passenger and Commercial vehicles we have an extensive stock of Used vehicles for you to view on line or to come and see in person.

Bright Ford campus in Swords.Its the best Car dealership by far.
The hospitality from the staff is outstanding.
Our sales man Deen was absolutely a Gentleman and so professional. There was noting left unexplained and he was so informative and made sure my husband Joe and my son David and I new everything about our ford Kuga we were buying as we needed disability adaptions done.
He really went above and beyond. Also Mat was so polite and made sure to greet us the few times we were there.
A big shout out to Dean Burch with lots of thanks from us for such a fantastic sales experience. Our Bright Ford Kuga is a fantastic and beautiful car. We absolutely love it an highly recommend Dean Burch in bright ford campus Holywell link road Swords for buying Ford Vehicles.

Geraldo is an amazing person to deal with. He is a top notch man. We ordered our Ford Explorer Select extended range model in Red Color in November but God had other plans. Our car is still in manufacturing while writing this, Geraldo did his best effort to get us same model from another ford dealership but unfortunately it was not on par with our expectations and we denied it and they accepted that and searched their inventory to find us an arctic blue select extended model with Driver assistance package and offered us extra discount. This is what I call exceptional customer service. I admire effort of all the people to make us happy. They pushed extra mile to meet our expectations. Huge shoutout to Geraldo, Pat and Paul to keep their excellent customer service. Note to future customers who want to save money and get bang for their buck. Go for select extrnded range and stretch your purse to get driver assistance package as you will get power, hands free tailgate and parking led logo on floor which is very cool in my opinion plus self driving and 360 degree camera, self parking assist. Bang for buck.

Had a great experience here,bought a car ,we were dealing with salesman called Geraldo, it was an absolute pleasure. After being to many other car sales places,this was by far the best..big thank you to Geraldo.keep up the good work .we will be back.
Regards
Darren and Sue Murphy

Last year, myself and several colleagues purchased more than 10 Ford Custom Tourneo vehicles from this dealership, so we expected fair pricing, transparency, and professional customer care.
My vehicle was kept from 8am until 5pm, yet the reported issue was not resolved. This is now the third time I have booked the car in for noise coming from the front and rear, and it still has not been properly diagnosed or fixed.
The middle sliding door started making noise after only six months of use. During service, they applied grease, but the problem remains. The door still feels loose and like a much older vehicle — completely unacceptable for a 7-month-old car.
Another serious concern is that my taxi roof sign stopped working. I later noticed a wire hanging loose near the brake pedal area, which is extremely worrying from a safety perspective. This should never happen after a professional service.
The most concerning issue is overcharging. We have an agreed service rate of €250. However, I was charged €420.36, including €228.40 for labour. A colleague recently received the same service, with the same parts used as in my service, yet was correctly charged the agreed €250 rate. This clearly shows inconsistent pricing.
When I raised this with the service manager, Dave, instead of reviewing the invoice properly, he instructed staff not to apply any discount and insisted I pay the full amount. He then walked away while I was still speaking. This behaviour was highly unprofessional and unacceptable.
I am also uploading a video where you can clearly hear the noise from this 7-month-old vehicle.
Very disappointing experience and not the level of service expected from an authorised Ford dealership

Very disappointing service. Additional work was carried out without clear prior approval, and the final price was much higher than expected. Communication was poor, and when clarification was requested, the response was unprofessional.

This is a matter of transparency. I respectfully request the owner to address these issues, improve the service, and ensure staff behave professionally in the future. Customer service seriously needs improvement.

Bright Ford Airside

Bright Motor Group Navan Road provide the highest level of customer care for you and your vehicle, located on the Navan Road, Ashtown, Dublin. We are part of Bright Motor Group, one of Ireland's most trusted vehicle retailers

We had a great experience at Bright Ford, Dublin 7. From the minute we arrived Tomasz Tabaka in Sales looked after us, he was amazing. He was so knowledgeable and very professional. We bought our new car and everything was handled so quickly and smoothly. Thank you Tomasz, we really appreciate all your help. Best wishes, Martin and Rhona McHugh.

Excellent customer service especially Pat the sales advisor who went above and beyond  to ensure i had a great experience buying my first commercial. Overall i would highly recommend Bright Motor Group and will be back again.

Just bought my new DS no.4! Had the pleasure of dealing with Derek and Peter who made the whole experience a professional and seemless one from start to finish.

Picked up our beauty today in time for Christmas , perfect family car , Conor from bright motors navan road was so easy to deal with and kept us up to date car is immaculate and spotless clean,

Thank you so much Conor and bright motor team made a family very happy

From Miguel and Tasha

I bought a new Ford Kuga recently from Bright  motor group Navan road. I dealt with Rob Mulroney. I found Rob to be both personable and professional in my dealings with him. He was welcoming attentive patient and gave me all the necessary information I required to make my decision. I never at anytime felt any pressure to buy. It was a pleasant smooth and easy experience. In addition Peter Murphy the financial manager was very helpful explaining everything clearly and fully. I could only recommend Bright Motor Group Navan Road.

Bright Motor Group Navan Road

Spirit Ford is part of the Spirit Motor Group, one of Ireland's premier automotive dealerships. From our modern showrooms to our selection of both new and used cars, we have everything to suit the needs of our family and business customers. Equal to our showroom standards, our After Sales Centre offers an outstanding level of professional customer service at its location in Maple Avenue in Sandyford Business Park. Our highly skilled Ford Technicians are trained to keep your Ford in top condition and safe to drive, while also maintaining its resale value. You can expect value for money, professional service and high-quality genuine Ford parts from people who know your vehicle. We are located in the Stillorgan Industrial Park in the Sandyford Industrial Estate across the road from the Beacon Hospital.

I recently purchased a Ford Explorer from Johnny Feighery and couldn’t be happier with the experience. He was an absolute pleasure to deal with and incredibly helpful throughout the entire process.

From the outset, Johnny connected with me via WhatsApp, which made communication easy and direct. He was always available to answer questions and kept me fully informed every step of the way. From organising the finance with his team, to sorting the home charger installation, he handled everything seamlessly.

I also needed the car by a specific date, and when it seemed like delivery might be delayed, Johnny went above and beyond to ensure I got it on time.

Even after the purchase was completed, he continued to follow up to make sure everything was running smoothly and that I had everything I needed. Outstanding service from start to finish - if you need a car, go to Johnny!

We bought a new Ford Puma, dealing with Jonny Feighery, and found the whole experience very customer friendly. From our initial enquiry to the delivery of our car six weeks later we felt valued and were met with professional and friendly service.

Just had the best service experience at Spirit Ford of Dublin.   Service manager, Brian was amazing.  Friendly, efficient and knowledgable, he quickly processed my car and had it back to me on time by the end of the day.  The car (Max) came back looking brand spanking new both inside and out.  In the 8.5 years I have owned the car, this was easily the most impressive service call.   I felt like I got a new car.

I used Ford’s pick-up and drop-off service last year and had an amazing experience, so I decided to book with them again this year. Unfortunately, this time was very disappointing.

Even the booking process was difficult — when I first called, I was told I would be transferred to the mechanic to make the booking, but the call got hung up. I had to call again just to secure the service.

On the day of the appointment, the scheduled pick-up time passed without anyone arriving, and I had to call to follow up before they confirmed they were coming. After collecting the car, I received details of what needed to be done but no further updates. The car stayed overnight with no communication, and the next day I had to call again to find out what was happening. Only then was I told they would drop it off later.

I also found the pricing unclear. The work I chose was quoted at €180, but by the end the cost had doubled, with no explanation provided upfront.

Compared to the excellent service I experienced last year, this lack of communication, poor organization, and unclear pricing was very frustrating and makes me rethink my choice.

If I could give them less stars, I would. Bought a car from them in August, took 3 weeks to pick up from them. It needed to go back for a gearbox service which they said they had done when we collected it but service had no record of that, huge hassle trying to book it in and then get the car back. The car battery ran out over Xmas but we sorted that ourselves and it has gone again now 2 weeks ago so there must be a serious electrical fault with the car. Been ringing every day trying to get this booked in to get fixed, either nobody answers or we get fobbed off to another department. The car is under full warranty and it has been sat outside dead for nearly 2 weeks, causing unbelievable inconvenience as it is our family car. If this doesn't get sorted ASAP, Spirit Ford will be hearing from my solicitor. DO NOT DO ANY BUSINESS WITH THEM!!!

Spirit Ford - FordStore

We are conveniently located adjacent just off the M7 just 10 minutes from exit 9 on the M50. Our Experience will help you choose the correct Ford car (Fiesta, Focus, Mondeo etc) or van (Ford Fiesta Van, Transit etc) to suit your needs in a comfortable and friendly environment. Whatever your motoring needs from sales, parts, and service we are the experts. We would consider ours the lowest prices in Ireland without compromising on the quality of our service. As well as having years of experience, we also have the best-trained staff. With the entire greater Dublin area in our pocket we have south Dublin, North Dublin, East Dublin &amp; West Dublin covered. We also supply cars &amp; commercial vehicles nationwide.

The process was so easy and both Jessica and David made the experience very smooth.  Also a little help from Derek whom I have always bought cars from for years when he was with Harmonstown motors, taking charge of the car was great even got David to come out for a quick spin to make sure I was comfortable, only thing I would note is I wasnt shown how to charge the car!  When I went to charge the car for the first time, I couldnt unplug it as didnt know what to do! But a lovely man came to my rescue!! But overall my experience was fantastic!

Excellent experience when leaving my car in to be serviced in Spirit Lillis O'Donnell. Very transparent pricing and great communication from start to end. All work was completed on time, no issues at all.

A very friendly, welcoming, accommodating and trustworthy establishment! In my experience they always go out of their way to make things as easy and transparent as possible for the customers. Highly recommended!

Great experience david is very genuine
Has plenty of time for his customers gives good advice explaining everything we asked questions about .very easy to talk to puts no pressure on you.left happy customers and highly recommend david to anyone

I am very disappointed with my recent service visit. My car, which I have carefully maintained for over a year to keep in near-new condition, was returned with a scratch on the inside of the driver’s door. I take great care to ensure my vehicle remains spotless and scratch-free, so it is extremely frustrating and upsetting to see damage caused during a service that should have protected my car.

Spirit Ford West Dublin

Spirit Motor Group Parts

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