We store over 100 new cars in our basement and if we haven?t got the car for you in stock we?ll get it for you quicker than any other dealer in the country. We are Ireland?s largest Ford Dealer but we believe we are also the best. Our focus is on customer care and so we have invested in both our Sales and After Sales facilities to make sure when you buy it is with the comfort of knowing that we are here to service and look after your vehicle until it?s time to buy again.As well as stocking the full range of Ford Passenger and Commercial vehicles we have an extensive stock of Used vehicles for you to view on line or to come and see in person.

Highly recommend this dealership for anyone looking to buy an EV. We dealt with John, who made the entire process completely seamless and stress-free. His extensive knowledge of electric vehicles was incredibly helpful, as he guided us step-by-step through everything we needed to know. Exceptional customer service from start to finish—easily the best dealership experience I've had.

Geraldo is an amazing person to deal with. He is a top notch man. We ordered our Ford Explorer Select extended range model in Red Color in November but God had other plans. Our car is still in manufacturing while writing this, Geraldo did his best effort to get us same model from another ford dealership but unfortunately it was not on par with our expectations and we denied it and they accepted that and searched their inventory to find us an arctic blue select extended model with Driver assistance package and offered us extra discount. This is what I call exceptional customer service. I admire effort of all the people to make us happy. They pushed extra mile to meet our expectations. Huge shoutout to Geraldo, Pat and Paul to keep their excellent customer service. Note to future customers who want to save money and get bang for their buck. Go for select extrnded range and stretch your purse to get driver assistance package as you will get power, hands free tailgate and parking led logo on floor which is very cool in my opinion plus self driving and 360 degree camera, self parking assist. Bang for buck.

Bright Ford campus in Swords.Its the best Car dealership by far.
The hospitality from the staff is outstanding.
Our sales man Deen was absolutely a Gentleman and so professional. There was noting left unexplained and he was so informative and made sure my husband Joe and my son David and I new everything about our ford Kuga we were buying as we needed disability adaptions done.
He really went above and beyond. Also Mat was so polite and made sure to greet us the few times we were there.
A big shout out to Dean Burch with lots of thanks from us for such a fantastic sales experience. Our Bright Ford Kuga is a fantastic and beautiful car. We absolutely love it an highly recommend Dean Burch in bright ford campus Holywell link road Swords for buying Ford Vehicles.

We had exceptional service at Bright Ford Airside. We bought a new BYD car and Damien couldn’t have been more helpful with the purchase of the car and then spending time on the car handover. Really professional and friendly service. We love our new car and would highly recommend this dealership.

Stay well clear of this dealership. Absolutely appalling company. All I needed was to have an immobilizer reset. Four weeks waiting for an appointment. They had the car for a forther nine days after the appointment date. They carried out work on the car without my knowledge or permission. No paperwork, no record of work carried out. Only way I knew is an obvious replacement part being visible, and a (I use the word reluctantly) mechanic telling me over the phone that there was a recall on the airbag. The car went into them with an airbag warning light and came back to me with the same warning light, even though they said they worked on it. Next, the radio and CD player. Battery needed replacement, so radio needed to be reset. It was, but now the CD player doesn't work. Bright's reaction  was "we didn't touch the CD player". The radio and  CD player are the same unit. Cost for resetting immobilizer and replacing battery, €550. Took 5 weeks and returned to me with a broken CD player and no record of the recall. As a lifetime Ford owner and a proud supporter of Irish business, I am disgusted by this appalling customer service and treatment by Bright.
If you need servicing, stay well clear of this company. They are a disgrace. I can only assume that their sales and other brands are as diabolical.

Bright Ford Airside

Bright Motor Group Navan Road provide the highest level of customer care for you and your vehicle, located on the Navan Road, Ashtown, Dublin. We are part of Bright Motor Group, one of Ireland's most trusted vehicle retailers

I bought my first car from Bright Motor Group, and I had a really great experience. The staff were very friendly, and the customer service was excellent from start to finish.

They assisted me very nicely throughout the whole process and explained everything in detail, which made me feel comfortable and confident with my purchase. I was also able to get my finance approved and purchase the vehicle within just a week.

I’m very happy with the service I received and absolutely satisfied with my Peugeot 2008. Highly recommend Bright Motor Group to anyone looking to buy a car!

We had a great experience at Bright Ford, Dublin 7. From the minute we arrived Tomasz Tabaka in Sales looked after us, he was amazing. He was so knowledgeable and very professional. We bought our new car and everything was handled so quickly and smoothly. Thank you Tomasz, we really appreciate all your help. Best wishes, Martin and Rhona McHugh.

They ordered a part from Japan for my Honda Fit. They said it would arrive in 4 weeks, and it did. Excellent service from Górdan. 😊

Just bought my new DS no.4! Had the pleasure of dealing with Derek and Peter who made the whole experience a professional and seemless one from start to finish.

Our 252 registered vehicle has been off the road for the past 3 months due to electrical problems. We are very disappointed with the poor level of service from Brights and Peugeot Ireland. They don’t appear to be aware or indeed care about client service - let alone - consumer rights, My partner, who uses the vehicle,  is disabled and this situation has been extremely stressful for him. I have lost confidence in the dealer’s  ability to repair the problem and when I requested a replacement vehicle as per the warranty agreement I was informed that there would be a financial cost to us which is unacceptable since we bought the vehicle new less than 10 months ago. This is an untenable situation that Bright Motor Group either do not comprehend or acknowledge. I cannot recommended this garage.

Bright Motor Group Navan Road

Spirit Ford is part of the Spirit Motor Group, one of Ireland's premier automotive dealerships. From our modern showrooms to our selection of both new and used cars, we have everything to suit the needs of our family and business customers. Equal to our showroom standards, our After Sales Centre offers an outstanding level of professional customer service at its location in Maple Avenue in Sandyford Business Park. Our highly skilled Ford Technicians are trained to keep your Ford in top condition and safe to drive, while also maintaining its resale value. You can expect value for money, professional service and high-quality genuine Ford parts from people who know your vehicle. We are located in the Stillorgan Industrial Park in the Sandyford Industrial Estate across the road from the Beacon Hospital.

Jonathan n Anthony - top blokes - customer service excellent- professional friendly patient n helpful - cannot recommend them enough- just purchased ford explorer select 82kw - very competitive

I had the pleasure of dealing with David Ford and Katie O’Brien over the last few months while adding to our fleet. They were easy to deal with and for me the most important thing is, if someone says they will call you back, they must call you back. This happened every time.

I would have no hesitation in recommending them.

Alan.

I recently purchased a Ford Explorer from Johnny Feighery and couldn’t be happier with the experience. He was an absolute pleasure to deal with and incredibly helpful throughout the entire process.

From the outset, Johnny connected with me via WhatsApp, which made communication easy and direct. He was always available to answer questions and kept me fully informed every step of the way. From organising the finance with his team, to sorting the home charger installation, he handled everything seamlessly.

I also needed the car by a specific date, and when it seemed like delivery might be delayed, Johnny went above and beyond to ensure I got it on time.

Even after the purchase was completed, he continued to follow up to make sure everything was running smoothly and that I had everything I needed. Outstanding service from start to finish - if you need a car, go to Johnny!

My wife and I looked at several cars similar to the Ford Explorer EV. Experience varied from poor to good. In comparison our experience of dealing with Niall and Derek was excellent. They made us feel welcome and valued as soon as we entered the showroom. In short we felt very welcome informed before making our decision to buy at a good price, with no sense of overselling.

If I could give less than one star I would do it.

I purchased a Mercedes C-Class Coupe 2020 from Spirit Ford Sandyford on 12 November 2025. Since then, I have driven only 5000 km, and the car currently has just 73,000 km in total. Despite this, the vehicle has been making strange noises when releasing the brake pedal and vibrates on startup.
The car has already been in for repairs twice. The first repair took place from 30/04/2026 to 12/05/2026. I was told that a fuel injector had been replaced, but I received absolutely no proof or documentation confirming this. When I collected the car on 12/05/2026, the service department had no information about my vehicle at all. The staff member I spoke to did not even know where my car was located. I was given no repair report, no explanation of what had been done, and to make matters worse, the car was returned to me with scratches in two places.
I raised my concerns directly with the service manager, Peter, because I also discovered evidence that someone had been using my car for personal purposes after working hours, without my consent. I have proof that the vehicle was kept overnight outside a private house in Lucan while it was supposedly under repair at the dealership. Additionally, on 06/05/2026, the car was used after working hours for what appeared to be a trip to the gym, again without my permission or knowledge.
The second repair took place on 18/05/2026 (car body work and that strange noise when releasing the brake pedal, vibration) During this visit, I was told by the manager that the strange noises were caused because I was “releasing the brake too slowly.” This is not my first Mercedes, so I know very well when something is wrong with a car. Despite my concerns, Peter continued to insist that everything was fine.
Once again, I did not receive any repair report or written confirmation that the vehicle was fully checked and roadworthy, despite repeatedly requesting one. Customer care at this dealership is clearly not a priority. Instead of professionalism, transparency, and proper after-sales service, I experienced excuses, poor communication, and complete disregard for my concerns as a customer.
I do not recommend this dealership to anyone. The after-sales service has been an absolute joke.

To make matters even worse, I was informed that the car would be ready for collection on Saturday, 23/05/2026, but that the repair reports would only be available on Monday. Because I refused to collect the vehicle without any written report or documentation, we agreed that I would collect the car on Monday instead. I planned my entire day around picking up the vehicle, only to receive a phone call from Peter one hour before the arranged collection informing me that the report would not be ready until the following day. This level of disorganisation and lack of respect for a customer’s time is completely unacceptable.

After collecting the vehicle on Monday, I immediately brought it to Mercedes for an independent inspection and report. The findings confirmed multiple issues with the car, including:

1. Rear discs and pads requiring replacement
2. Front spring links requiring replacement
3. Prop shaft donut/ flex disc causing vibration     during driving
4. Two rear tyres requiring replacement
5. Noise from the brakes caused by aftermarket discs/pads
6. Ongoing vibration issues still present

What makes this even worse is that before purchasing the vehicle, I was informed that important components such as the tyres, brake discs, and other wear-and-tear items had already been replaced or checked by the dealership prior to sale.

Despite the car already being back to Spirit Ford multiple times under warranty, and I have STILL not received any official repair report or written confirmation from Spirit Ford regarding the repairs they claimed to have carried out.

Avoid this place at all costs.

If necessary, we will settle this matter in court.

Spirit Ford - FordStore

We are conveniently located adjacent just off the M7 just 10 minutes from exit 9 on the M50. Our Experience will help you choose the correct Ford car (Fiesta, Focus, Mondeo etc) or van (Ford Fiesta Van, Transit etc) to suit your needs in a comfortable and friendly environment. Whatever your motoring needs from sales, parts, and service we are the experts. We would consider ours the lowest prices in Ireland without compromising on the quality of our service. As well as having years of experience, we also have the best-trained staff. With the entire greater Dublin area in our pocket we have south Dublin, North Dublin, East Dublin &amp; West Dublin covered. We also supply cars &amp; commercial vehicles nationwide.

These guys are the best service guys I have ever had! I was stranded with my Transit based Motorhome and the Ford Breakdown Team were useless. Fintan and his team took great care of me. They managed to fit me in, even though they were fully booked up for the next 4 weeks. Then Ford would only let them replace 2 out of the 4 fuel injectors. Fintan told me they would likely go, but they were not allowed to replace them unless they were actually gone, for which he apologized. And, sure enough the other 2 failed within a couple of miles. The Ford Breakdown Team were again more useless, but I was able to limp back to the workshop. Against all odds they made it work to fit me in a second time and replaced the other 2 fuel injectors and had me on my way. I wanted to give them a crate of Guiness to say thanks, but they wouldn't hear of it. They were just genuinely happy to get me on my way. If I lived in Dublin I would use these guys every single time without any hesitation; they love what they do, they do a 1st class job, and you can trust them 100%
THANK YOU FINTAN AND EVERYONE AT SPIRIT FORD WEST DUBLIN!!!

Amazing. Jessica explained everything and we had a laugh about everything. Brian explained everything for my new EV car, set up my phone and linked everything together. Brilliant friendly staff. Definitely a calm atmosphere with all my questions answered 😁

The transaction was very smooth and since I take delivery of my new car I have been enjoying the car no issues

I had an excellent  experience  at this garage . The service  was excellent  from all staff , and communication  between  myself and garage while my car had full service was excellent.  I am very happy with the work this garage did on my car, and I would highly recommend  them .

The process was so easy and both Jessica and David made the experience very smooth.  Also a little help from Derek whom I have always bought cars from for years when he was with Harmonstown motors, taking charge of the car was great even got David to come out for a quick spin to make sure I was comfortable, only thing I would note is I wasnt shown how to charge the car!  When I went to charge the car for the first time, I couldnt unplug it as didnt know what to do! But a lovely man came to my rescue!! But overall my experience was fantastic!

Spirit Ford West Dublin

Hi
I visided ford Spirit motors Baldonald
Today about 12:00pm a lady came into reception, she asked it we were been attended too, no I replied asked for car detailes and pulled up Ford data base and proceed to recite the car service history,
She booked the car in for service very profesional.
Fran Walsh

Collected my Ford Focus from Spirit Motor Group on the 22/05 dealing with Andrew Combe really pleasant man to deal with, great place to buy a car,so thank you very much.

Had a great experience recently purchasing a car from Andrew in Spirit Cupra. A very experienced guy and a super experience, all made easy. John from Cork

Had a great experience with Spirit Ford. Just collected my car today off Johnny in sales and couldn't be any happier.

Terrible management. Went for a safety recalled from Ford, had it all booked 2 weeks in advance, we showed up on time, had to wait for almost an hour to be told that they could not find our booking, even though we showed them all the emails etc. For the first 30 minutes, there was no one to attend us, the lady there told us the guy would be over and when he showed up, he said he has to book us in for next week.

Spirit Motor Group Parts

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Ford Dealerships in Dublin

5 dealerships in Co. Dublin

Bright Ford Airside

Bright Motor Group Navan Road

Spirit Ford - FordStore

Spirit Ford West Dublin

Spirit Motor Group Parts

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